More vision.
Less cost.

Featuring a 40 Megapixel Medium Format sensor and the new True Focus technology, the H4D-40 will show you why size definitely still matters.

With the launch of the new H4D-40, the latest addition to our Medium Format DSLR range, we are making it even more attractive to move up to full-fledged Hasselblad Medium Format photography. And now with a special, limited time offer, we are also making it a lot more economically appealing as well.

The H4D-40 features a 40 Megapixel medium format sensor and True Focus with APL (Absolute Position Lock), making auto-focus substantially easier and more accurate for photography professionals. Like the rest of the H system cameras, the H4D has been specially designed to meet the most exacting demands of high-end commercial photographers who require the ultimate in both image quality and performance. Simply put, the H4D is the natural evolution of the Hasselblad H System and like its predecessors will help you take your photography to entirely new heights.

And if your purchase a new H4D-40 between now and September 17, 2010, taking your vision further just got quite a bit easier – 30% easier to be exact. We will give you 30% off any Hasselblad lens in conjunction with the purchase of a new H4D-40. See your local dealer for details.

See What Others Have Done with the H4D-40!
We gave the H4D-40 to a few seasoned pros - Michael Grecco (USA), Kevin Then (Malaysia), and Steve McCurry - (USA) so that they could take it out on location and put it through its paces. Their experiences are documented in the films below.

 

See for yourself. Check out high-res H4D-40 files shot by the three photographers on location.

 

Check out the links to the right to read more about the new H4D, True Focus and APL, and other technology behind this amazing new product. Also check out the Hasselblad Owners’ Area, full of added benefit for registered Hasselblad Owners.